What is SEO?

SEO systems | Search Engine Optimization (SEO) | Sunday November 8 2009


Search engine optimization (SEO) is the process of increasing the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of searches. These include image search, local search and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO is a must. SEO efforts may involve a site’s coding, presentation and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

The letters “SEO” can also refer to “search engine optimizers”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs and shopping carts that are easy to optimize.

SEO systems

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